Shopify Launch Checklist: Check these 5 things before going live
You’ve been working hard behind the scenes — uploading products, picking your theme, tweaking your layout, writing your copy… and now you’re this close to hitting publish on your new Shopify store.
But before you do, let’s run through a quick Shopify launch checklist. Because sometimes it’s the small things that quietly trip you up — and they’re totally avoidable.
✅ 1. Your Mobile Layout Looks Just as Good as Desktop
It’s likely that more than 70% of your customers are browsing on their phones — which means your Shopify mobile design is arguably more important than desktop.
Do a full walk-through of your site on your own phone and check for:
Awkward spacing
Hard-to-tap buttons
Cut-off images or text
Layouts that feel “squished” or cluttered
Your Shopify mobile store should feel clean, intuitive, and scroll-friendly — like it was made for mobile (because it should be).
✅ 2. Your Product Pages Are Clear, Concise, and Helpful
These pages aren’t just about pretty images — they do the selling for you. A strong Shopify product page design makes purchasing feel easy and confident.
Make sure your product pages include:
A clear product name and short, benefit-focused description
Key info like materials, fit, or sizing above the fold
High-quality imagery that shows the product in use
Extra info in tabs or dropdowns (like ingredients, how to use, FAQs)
Reviews or social proof if available
👉 Want a little help? Grab my free Product Page Guide for step-by-step tips to build pages that convert.
✅ 3. Your About + Contact Pages Are Live
These might seem like “extras,” but they’re actually key trust-builders — especially if you're a new or small brand.
Your About page helps shoppers feel connected to your brand, and your Contact page reassures them that real support is available if they need it.
These don’t need to be long or fancy — just warm, clear, and easy to find.
✅ 4. Your Checkout Page and Shopify Email Templates Are Branded
This one is easy to miss — but when your checkout page or order confirmation emails feel generic, it disrupts the customer journey.
Branding these areas helps your store feel polished, trustworthy, and cohesive — all the way from homepage to inbox.
How to Brand Your Shopify Checkout Page:
In your Shopify Admin, go to Settings > Checkout > Customize
Here you can upload your logo and adjust the background and button colors to match your brand
Hit Save
How to Customize Your Shopify Email Templates:
Go to Settings > Notifications > Customer Notifications > Customize Email Templates
Here you can upload your logo and adjust the button colors to match your brand
Save and send yourself a test email to see how they’ll appear to customers
These small tweaks create a much more elevated experience — and make your brand feel professional and trustworthy.
✅ 5. Your Email Marketing Is Integrated
Email marketing for Shopify isn’t optional — it’s one of the highest-ROI tools you can have.
Set it up before you launch, so you’re ready to:
Capture email signups
Send welcome sequences or product drops
Recover abandoned carts
Build long-term relationships with customers
Popular tools like Klaviyo or Omnisend integrate directly with Shopify and are super user-friendly, even if you’re not a tech person.
Ready to Launch?
These steps might seem small, but missing just one can hurt your store’s first impression — and impact your sales.
Need help making your Shopify site launch-ready?
I help business owners create clean, conversion-focused websites that look great, feel seamless, and actually sell. No code. No chaos. Just strategy-led Shopify design.
✨ Send me a message or fill out my intake form to get started!
